Momentum team building co.

Project Brief

Name and design a visual identify system, including advertisements and marketing materials

Concept

Momentum Team Building Company is a fictional branding assignment. The logo design is based on the Rubix Cube with an arrow pointing upwards created out of individual colored squares. I chose the Rubix Cube because it’s a fun game, but also a logic and learning puzzle, which is similar to the concept of team building. This isn’t your average team building company, and I wanted to show that with the design. It’s grungy and modern, but also full of energy and inspiration. The business cards are a fun stacking game and the letterhead is designed to be folded into an awesome paper airplane. Also, of course, one of the promotional items is a Rubix Cube.

Specs

Letterhead set (including paper airplane stationary), buildable business cards, three marketing materials, and an advertisement campaign

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