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Capital city cupcakes

Project Brief

Redesign the branding, packaging, and website for Capital City Cupcakes, a vegan bakery in Austin, Texas

Concept

The logo is a forced connection design combining a cupcake with the dome of the capital building located in Austin, Texas. The branding is modern and bright to represent the sweetness of cupcakes, but also has Texas grit. The illustration on the packaging is a pattern of baking icons and Texas swag. The website echoes the branding theme and features the bakery’s most popular items.

Specs

Letterhead set, Packaging Design, and Web Design