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school supplies

Project Brief

A group class assignment to create a fictional company and its visual identity system


Our company, Hoot Loot, sells a quarterly subscription of school supplies for elementary students. In the logo, the Hoot Loot owl represents education and the circle represents a coin, because our supplies will be treasured by students. The main geometric pattern is based off of the golden rectangle and is meant to be a fun peek-a-boo game for students. Also, there is a fun website for live homework help and a learning app using augmented reality to gain game points. Every part of this branding is meant to be fun, eco-friendly, and educational.


Letterhead set, Packaging Design, and Web Design


Michaela Keck

Allison Ruiz

Phong An Nguyen

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